Need for Speed Shift
Concepts
Visual Style proof of concept in trailer
End Of Race Concept
Loading Screen Concept
Mood Boards
Storyboards
Need For Speed Shift is the last project I worked on at EA blackbox. These are some concepts I created for the look and feel of the game. When I created the type treatment for the logo I thought about the racing track and the lines we were using to compile the track previews which inspired this.The teaser trailer can be viewed here. It took a week to really find the essence of what we wanted to accomplish with the first peak of the game art. The final trailer changed from how I originally envisioned it, but a lot of my original idea is very present in the new trailer.